Your ability to generate leads—and therefore, grow your business—is tied to your ability to amass and systematically prospect and market to a large database of contacts.
Don’t think of your database as a file, or a software program, or a simple mailing list. Your database is the record of your business successes and its potential. In other words, it is your business. You will use it to record contact information for your leads, to track your interactions with them, and to assign them to appropriate marketing plans.
Your contact database is the engine that drives your business. The size of your real estate business, over time, will be in direct proportion to the size and quality of your database.